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Idaho Potato Commission Tater Talk

Welcome to a very special edition of Tater Talk !

Back by popular demand, the Great Big Idaho® Potato Truck is once again on a seven-month journey across the country. It will visit 72 cities in 28 states and meet hundreds of thousands of fans along the way to help raise funds and awareness for Meals On Wheels, a nonprofit organization that delivers more than one million meals each day to homebound seniors.

The 2013 Tour kicked off in late March in Emmett, Idaho, with support and good wishes from Governor C.L. "Butch" Otter and several hundred local residents. The Truck traveled across the country to make its first major appearance at the Supervalu Produce and Floral Expo in Monroeville, Pa. And after a brief stop at That Pierogi Place in Johnstown, Pa., the world's largest potato visited the Big Apple.

NYC residents "ate up" the giant spud! Local food truck Mike 'n Willie's wrapped itself to look like the Truck and gave away free Idaho® fries with every purchase of one of their famous sliders. Media coverage in The Wall Street Journal, on NY1, New York's up-to-the-minute cable program, and in Newsday generated some healthy buzz about the spectacular spud.

In addition to supporting Meals On Wheels, the Truck is also helping remind folks of the potato's impressive nutritional profile. With the recognized and well-respected American Heart Association Heart-Check Mark prominently displayed on the side panels, the Truck made a special appearance at the U.S. Department of Agriculture's headquarters in Washington, D.C., to remind influencers of the important place potatoes have on school breakfast and lunch menus.

The Truck is only two months into its tour and has a long list of exciting places it plans to visit this season, including:

  • College Baseball World Series in Omaha, Nebraska
  • National Football Hall of Fame in Canton, Ohio
  • NASCAR at Bristol Speedway in Bristol, Tennessee
  • NASA Space Center in Houston, Texas
  • The World’s Largest Catsup Bottle in Collinsville, Illinois

To become part of our next event or learn more about the 2013 Great Big Idaho® Potato Truck Tour, visit www.bigidahopotato.com.


Social Spud: #bigidahopotato
Our giant spud is making a splash on social media! For daily updates and photos from the road, join the Truck's social media community using #bigidahopotato on Twitter and Instagram, and don’t forget to "Like" the Truck on Facebook.
Facebook: Big Idaho Potato Tour »
Twitter: @bigidahopotato »
Instagram: @bigidahopotato »

Super Spud Fun Facts
Seen by millions of Americans in person and on the Idaho Potato Commission's national television commercial, the most frequently asked question about the Truck is, "Is it real?" We'll never tell, but in the event it is, the Great Big Idaho® Potato...

  • Would take more than 10,000 years to grow.
  • Is 1,102 times heavier than the largest potato ever grown, which weighed 11 pounds.
  • Would take 2 years and 9 months to bake.
  • Could make 30,325 servings of mashed potatoes and more than 1.4 million fries!

Meet the 2013 Tater Team
Don't be shy and come say "hi" to our 2013 Tater Team! Tyler and Kristie are new to the team and Paul is our veteran driver. Loaded with enthusiasm and a wealth of knowledge about Idaho® potatoes, this trio is doing a fantastic job representing the famous brand and reminding spud lovers across the country to always look for the "Grown in Idaho®" seal when they purchase potatoes. You can spot the Tater Team in their signature bright yellow shirts!
Learn more about the Tater Team »

America's Favorite Vegetable
We're hoping that wheeling a giant replica of America's favorite vegetable across the country whets folks' appetites for the real deal! Here are a few classic spud preparations to satisfy any cravings our Big Idaho® Potato Truck might induce. For even more delicious ideas, check out our database of over 800 recipes at idahopotato.com.
Baked Potatoes with Roasted Onion and Sour Cream »
Loaded Mashed Idaho®  Potatoes »
Idaho® Potato Fries with Lime and Cilantro »
Tater Talk is brought to you by the Idaho Potato Commission. If you have any feedback or suggestions for the next issue, please send an email to feedback@idahopotato.com and include “Tater Talk” in the subject line.
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